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The entrepreneur's guide to advertising

Author: James R Ogden; Scott Rarick
Publisher: Santa Barbara, Calif. : ABC-CLIO, ©2009.
Series: The entrepreneur's guide
Edition/Format:   eBook : Document : EnglishView all editions and formats
Database:WorldCat
Summary:

Two experts show entrepreneurs how to execute advertising campaigns and maintain a unified message when advertising and communicating with customers.

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Genre/Form: Electronic books
Additional Physical Format: Print version:
Ogden, James R.
Entrepreneur's guide to advertising.
Santa Barbara, Calif. : ABC-CLIO, ©2009
(DLC) 2009034154
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: James R Ogden; Scott Rarick
ISBN: 9780313365836 0313365830
OCLC Number: 646620677
Description: 1 online resource (xvii, 122 pages).
Series Title: The entrepreneur's guide
Responsibility: James R. Ogden and Scott Rarick.

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