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The entrepreneur's guide to marketing

Author: Robert F Everett
Publisher: Westport, Conn. : Praeger, 2009.
Series: Entrepreneur's guide (Westport, Conn.)
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
"Marketing often scares entrepreneurs. They've sweat buckets coming up with a valuable product or service, and now they have to sell it? Won't it sell itself? No. But, as marketing expert Bob Everett shows, marketing is just not that hard. At some level, entrepreneurs know that. They know what appeals to them and what leaves them cold. They know when a person or marketing claim is trustworthy, and they know when  Read more...
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Additional Physical Format: Online version:
Everett, Robert F.
Entrepreneur's guide to marketing.
Westport, Conn. : Praeger, 2009
(OCoLC)768334571
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Robert F Everett
ISBN: 9780313350481 0313350485
OCLC Number: 236141637
Description: xvi, 179 pages : illustrations ; 25 cm.
Contents: Marketing demystified --
Marketing applied : a strategic overview of marketing --
What do I want? --
Your market and what it needs --
Your operational environment --
Assessing your own capabilities --
Identifying and evaluating your competitors --
Positioning your product or service --
Pricing your products and services --
Deciding on your marketing strategy --
Developing and delivering your message --
Getting your message out there --
Selling effectively and ethically --
Standing by your word --
Calling in the pros --
Conclusion.
Series Title: Entrepreneur's guide (Westport, Conn.)
Other Titles: Guide to marketing
Responsibility: Robert F. Everett.
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Abstract:

Suitable for those who want to take charge of their lives by starting a business, this book provides practical advice on the major issues in establishing and growing a new venture - from writing a  Read more...

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