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The entrepreneur's toolkit

Author: Michael G Goldsby; Teaching Company,
Publisher: Chantilly, Virginia : The Teaching Company, 2014. ©2014
Series: Great courses (Compact disc)
Edition/Format:   Audiobook on CD : CD audio : English : UnabridgedView all editions and formats
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Genre/Form: Audiobooks
Material Type: Audio book, etc.
Document Type: Sound Recording
All Authors / Contributors: Michael G Goldsby; Teaching Company,
ISBN: 9781598036510 1598036513
OCLC Number: 894222780
Notes: 12 discs in 2 volumes in 2 containers.
Compact disc.
12 lectures / 30 minutes per lecture.
Course no. 5992.
Performer(s): Professor Michael G. Goldsby, Ball State University.
Description: 12 audio discs (approximately 6 hr.) : digital ; 4 3/4 in. + 1 course guidebook (vi, 167 pages : black and white illustrations ; 19 cm).
Contents: Disc 1: How to come up with a great business idea --
Understanding your market --
Disc 2: Prototypes: making your idea a reality --
Defining your business model --
Disc 3 : Picking your business structure --
Starting your business plan --
disc 4: Market analysis and marketing strategy --
Business logistics and operations --
disc 5: Organizational structure and management teams --
Income statements and balance sheets --
disc 6: Cash flow statements and performance measures --
Conducting risk analysis --
disc 7. Finishing your iness plan --
How to finance your business --
disc 8: From your home office to social media --
Starting a family business --
disc 9: Buying a franchise or other business --
Understanding intellectual property --
disc 10: Managing human resource --
The customer's experience and your brand --
disc 11: Entrepreneurial perspectives --
Entrepreneurial exhaustion --
disc 12: Entrepreneurial leadership --
The successful entrepreneur.
Series Title: Great courses (Compact disc)
Responsibility: Michel G. Goldsby.

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