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Entrepreneurship and innovation during austerity : surviving beyond the great recession

Author: Ian Chaston
Publisher: Houndmills, Basingstoke, Hampshire : Palgrave Macmillan, 2013.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Database:WorldCat
Summary:
The banking and eurozone crises have triggered a new age of austerity during which customers will radically alter their buying behaviour. Many existing management theories are becoming inapplicable during the longest economic downturn since World War II. The last time the world faced such severe austerity was during the 1930s Great Depression. At that time the Austrian economist Joseph Schumpeter concluded that  Read more...
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Genre/Form: Electronic books
History
Additional Physical Format: Print version:
Chaston, Ian.
Entrepreneurship and innovation during austerity
(DLC) 2013014605
(OCoLC)834978659
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Ian Chaston
ISBN: 9781137324436 1137324430 9781137324443 1137324449 9781137324429 1137324422 1299827373 9781299827370
OCLC Number: 855861885
Description: 1 online resource
Contents: The new austerity --
Customer values --
Revisiting management philosophies --
Assessing futures --
Tomorrow's markets --
Tomorrow's competences --
Leadership, vision and strategy --
Innovation strategies --
Technology strategies --
Strategy implementation --
The service sector --
The B2B sector --
Small firms --
The public sector --
Leaner futures.
Responsibility: Ian Chaston, Centrum Catolica, Peru and Moustraining Ltd, UK.
More information:

Abstract:

Uses research and real world case materials to examine how market performance can be sustained, even during a period of austerity, by the implementation of innovation-based growth opportunities and  Read more...

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