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Entrepreneurship in action : a retail store simulation

Author: Rosalie Jackson Regni; Jimmie G Anderson
Publisher: New York : Fairchild ; Oxford : Berg [distributor], ©2009.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

Many fashion students aspire to open a retail store of their own, but the idea of starting their own business can be quite daunting. This book provides an opportunity to practice the steps to  Read more...

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Document Type: Book
All Authors / Contributors: Rosalie Jackson Regni; Jimmie G Anderson
ISBN: 9781563675959 1563675951
OCLC Number: 261948044
Description: xviii, 414 pages : illustrations ; 24 cm + 1 CD-ROM (4 3/4 in.)
Contents: Introduction : getting started --
Choosing a business and product line --
Finding the right location --
Funding the business/sales planning --
Preparing a business resume and personal financial statement --
Profit and loss plan --
Merchandising your store --
Marketing plan --
Personnel and sales management plan --
Visual merchandising and store layout --
Capital spending plan and cash flow forecast --
Financial documents for evaluation and tax preparation --
Pulling it all together --
Managing your success.
Responsibility: by Rosalie J. Regni, Jimmie G. Anderson.

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