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Entrepreneurship in international marketing

Author: Shaoming Zou; Hui Xu; Linda Hui Shi
Publisher: Bingley, UK : Emerald Group Publishing Limited, 2015.
Series: Advances in international marketing, v. 25
Edition/Format:   Print book : Biography : English : First editionView all editions and formats
Database:WorldCat
Summary:
"The latest volume in the Advances in International Marketing series is a fresh addition to the international marketing literature, expanding the current knowledge in several significant ways. Divided into two sections, the first part of Entrepreneurship in International Marketing addresses important issues concerning entrepreneurship in the international market. Pulling together papers authored by well-known  Read more...
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Material Type: Biography
Document Type: Book
All Authors / Contributors: Shaoming Zou; Hui Xu; Linda Hui Shi
ISBN: 1784414484 9781784414481
OCLC Number: 903483462
Description: xviii, 320 pages : illustrations ; 24 cm.
Contents: Born global firms: evolution of a contemporary phenomenon --
The Market orientation of domestic and international new ventures --
The Effects of entrepreneurial marketing strategies on the long-term competitive sustenance of born global firms: examples from the Indian knowledge-intensive services industry --
The Alliance capability of technology-based born globals --
The Effects of dynamic capabilities on value-based pricing and export performance --
Export markteting strategy and performance among micro and small Brazilian enterprises --
The Effect of social media adoption on exporting firms' performance --
A Literature review, classification, and simple meta-analysis on the conceptrual domain of international marketing: 1990-2012 --
A Framework for understanding firms' foreign exit behavior --
Institutional forces and firms' positioning in China and Brazil--
Does the value of global brands apply to both foreign and domestic-based global brands? --
Luxury brands in emerging markets: a case study on China --
The Effects of stability, diversity, and density on relationship flexibility in an international retail supply network: a proposed theory and research hypotheses.
Series Title: Advances in international marketing, v. 25
Responsibility: edited by Shaoming Zou, University of Missouri, USA ; Hui Xu, Nankai University, China ; Linda Hui Shi, University of Victoria, Canada.
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Abstract:

A fresh addition to the current international marketing literature, Entrepreneurship in International Marketing address both important issues concerning entrepreneurship in the international market  Read more...

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