skip to content
Entrepreneurship & small business management Preview this item
ClosePreview this item
Checking...

Entrepreneurship & small business management

Author: Steve Mariotti; Caroline Glackin
Publisher: Boston : Pearson, [2015]
Edition/Format:   Print book : English : Second editionView all editions and formats
Summary:
Entreprenuerial pathways - Who are your customers? - Integrated marketing - Show me the money: finding, securing and managing it - Operating a small business effectively - Leadership, ethics, and exits.
Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

 

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Document Type: Book
All Authors / Contributors: Steve Mariotti; Caroline Glackin
ISBN: 9780133767186 0133767183
OCLC Number: 864709684
Description: xxii, 697 pages : illustrations ; 28 cm
Contents: Entrepreneurs recognize opportunities --
Franchising --
Finding opportunity in an existing business --
The business plan : road map to success --
Creating business from opportunity --
Exploring your market --
Developing the right marketing mix and plan --
Pricing and credit strategies --
Integrated marketing communications --
Marketing globally --
Smart selling and effective customer service --
Understanding and managing start-up, fixed, and variable costs --
Using financial statements to guide a business --
Cash flow and taxes --
Financing strategy : debt, equity, or both? --
Addressing legal issues and managing risk --
Operating for success --
Location, facilities, and layout --
Human resources and management --
Leadership and ethical practices --
Franchising, licensing, and harvesting : cashing in your brand.
Other Titles: Entrepreneurship and small business management
Responsibility: Steve Mariotti, Caroline Glackin.

Abstract:

Entreprenuerial pathways - Who are your customers? - Integrated marketing - Show me the money: finding, securing and managing it - Operating a small business effectively - Leadership, ethics, and exits.

Reviews

User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.

Similar Items

Related Subjects:(2)

User lists with this item (1)

Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


Primary Entity

<http://www.worldcat.org/oclc/864709684> # Entrepreneurship & small business management
    a schema:Book, schema:CreativeWork ;
   library:oclcnum "864709684" ;
   library:placeOfPublication <http://id.loc.gov/vocabulary/countries/mau> ;
   schema:about <http://id.worldcat.org/fast/912787> ; # Entrepreneurship
   schema:about <http://dewey.info/class/658.022/e23/> ;
   schema:about <http://id.worldcat.org/fast/1121306> ; # Small business--Management
   schema:about <http://id.loc.gov/authorities/subjects/sh85123576> ; # Small business--Management
   schema:alternateName "Entrepreneurship and small business management" ;
   schema:bookEdition "Second edition." ;
   schema:bookFormat bgn:PrintBook ;
   schema:contributor <http://viaf.org/viaf/53625685> ; # Caroline Glackin
   schema:creator <http://viaf.org/viaf/1715630> ; # Steve Mariotti
   schema:datePublished "2015" ;
   schema:description "Entrepreneurs recognize opportunities -- Franchising -- Finding opportunity in an existing business -- The business plan : road map to success -- Creating business from opportunity -- Exploring your market -- Developing the right marketing mix and plan -- Pricing and credit strategies -- Integrated marketing communications -- Marketing globally -- Smart selling and effective customer service -- Understanding and managing start-up, fixed, and variable costs -- Using financial statements to guide a business -- Cash flow and taxes -- Financing strategy : debt, equity, or both? -- Addressing legal issues and managing risk -- Operating for success -- Location, facilities, and layout -- Human resources and management -- Leadership and ethical practices -- Franchising, licensing, and harvesting : cashing in your brand."@en ;
   schema:description "Entreprenuerial pathways - Who are your customers? - Integrated marketing - Show me the money: finding, securing and managing it - Operating a small business effectively - Leadership, ethics, and exits."@en ;
   schema:exampleOfWork <http://worldcat.org/entity/work/id/2790581134> ;
   schema:inLanguage "en" ;
   schema:name "Entrepreneurship & small business management"@en ;
   schema:productID "864709684" ;
   schema:workExample <http://worldcat.org/isbn/9780133767186> ;
   wdrs:describedby <http://www.worldcat.org/title/-/oclc/864709684> ;
    .


Related Entities

<http://id.loc.gov/authorities/subjects/sh85123576> # Small business--Management
    a schema:Intangible ;
   schema:name "Small business--Management"@en ;
    .

<http://id.worldcat.org/fast/1121306> # Small business--Management
    a schema:Intangible ;
   schema:name "Small business--Management"@en ;
    .

<http://id.worldcat.org/fast/912787> # Entrepreneurship
    a schema:Intangible ;
   schema:name "Entrepreneurship"@en ;
    .

<http://viaf.org/viaf/1715630> # Steve Mariotti
    a schema:Person ;
   schema:birthDate "1953" ;
   schema:familyName "Mariotti" ;
   schema:givenName "Steve" ;
   schema:name "Steve Mariotti" ;
    .

<http://viaf.org/viaf/53625685> # Caroline Glackin
    a schema:Person ;
   schema:familyName "Glackin" ;
   schema:givenName "Caroline" ;
   schema:name "Caroline Glackin" ;
    .

<http://worldcat.org/isbn/9780133767186>
    a schema:ProductModel ;
   schema:isbn "0133767183" ;
   schema:isbn "9780133767186" ;
    .


Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.