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Entrepreneurship strategy : changing patterns in new venture creation, growth, and reinvention

Author: Lisa K Gundry; Jill R Kickul
Publisher: Thousand Oaks, Calif. : Sage Publications, ©2007.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
"In this book, authors Lisa K. Gundry and Jill R. Kickul uniquely approach entrepreneurship across the life cycle of business growth - offering entrepreneurial strategies for the emerging venture, for the growing venture, and for sustaining growth in the established venture. Written from the point of view of the founder or the entrepreneurial team, the book offers powerful and practical tools to increase a venture's  Read more...
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Genre/Form: Ouvrage général
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Lisa K Gundry; Jill R Kickul
ISBN: 1412916569 9781412916561
OCLC Number: 63692628
Description: xix, 401 pages : illustrations ; 26 cm
Contents: Entrepreneurship and strategy : a framework for new venture development --
Strategies for opportunity identification : the creative process --
Strategies for evaluating opportunities : the assessment process --
Developing new venture strategy : preparation and launch --
Market entry : positioning the firm for strategic advantage --
Financial resource capabilities --
The evolving management team --
Building networks and strategic alliances --
Innovative strategies for entrepreneurial growth --
Strategies for the growing venture: mergers, acquisitions, franchising, and exit strategies --
Beyond the strategic entrepreneurial model: learning from failure.
Responsibility: Lisa K. Gundry, Jill R. Kickul.
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Abstract:

Presents a framework for strategy in entrepreneurial organizations that incorporates new venture emergence, early growth, and reinvention and innovation in established ventures. This text focusses on  Read more...

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"I really liked the use of the term "social capital" and the message that it should be viewed as an investment by the entrepreneur who needs to chart a matrix of sorts of connections and potential Read more...

 
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