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Entrepreneurship : successfully launching new ventures

Author: Bruce R Barringer; R Duane Ireland
Publisher: Upper Saddle River, N.J. : Pearson Prentice Hall, ©2008.
Series: Prentice Hall entrepreneurship series
Edition/Format:   Print book : English : 2nd edView all editions and formats
Summary:

Undergraduate course in Entrepreneurship and New Venture creation. Entrepreneurship 2/e takes students on the entire journey of launching a new venture, with a unique emphasis on the front end of the  Read more...

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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Bruce R Barringer; R Duane Ireland
ISBN: 9780131579446 0131579444
OCLC Number: 228428978
Notes: Previous edition: 2006.
Description: xxii, 439 pages : illustrations (chiefly color) ; 28 cm
Contents: Part 1 Decision to Become an EntrepreneurChapter 1 Introduction to Entrepreneurship Part 2 Developing Successful Business IdeasChapter 2 Recognizing Opportunities and Generating IdeasChapter 3 Feasibility AnalysisChapter 4 Writing a Business PlanChapter 5 Industry and Competitor AnalysisChapter 6 Developing an Effective Business Model Part 3 Moving From an Idea to An Entrepreneurial FirmChapter 7 Preparing the Proper Ethical and Legal FoundationChapter 8 Assessing a New Venture's Financial Strength and ViabilityChapter 9 Building a New Venture TeamChapter 10 Getting Financing or Funding Part 4 Managing and Growing an Entrepreneurial FirmChapter 11 Unique Marketing IssuesChapter 12 The Importance of Intellectual PropertyChapter 13 Planning for and Evaluating the Challenges of GrowthChapter 14 Strategies for Firm GrowthChapter 15 Franchising Case AppendixGlossaryName IndexSubject IndexCompany IndexPhoto Credits
Series Title: Prentice Hall entrepreneurship series
Responsibility: Bruce R. Barringer, R. Duane Ireland.
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