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Entrepreneurship : successfully launching new ventures

Author: Bruce R Barringer; R Duane Ireland
Publisher: Upper Saddle River, N.J. : Prentice Hall, ©2010.
Series: Prentice Hall entrepreneurship series.
Edition/Format:   Print book : English : 3rd ed. ; global editionView all editions and formats
Database:WorldCat
Summary:
'Entrepreneurship' takes students on the entire journey of launching a new business venture, placing a unique emphasis on the front end of the entrepreneurial process.
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Document Type: Book
All Authors / Contributors: Bruce R Barringer; R Duane Ireland
ISBN: 0138158088 9780138158088
OCLC Number: 472083443
Description: 608 pages : illustrations (chiefly color) ; 28 cm.
Contents: Part 1 Decision to Become an Entrepreneur Chapter 1 Introduction to Entrepreneurship Part 2 Developing Successful Business Ideas Chapter 2 Recognizing Opportunities and Generating Ideas Chapter 3 Feasibility Analysis Chapter 4 Writing a Business Plan Chapter 5 Industry and Competitor Analysis Chapter 6 Developing an Effective Business Model Part 3 Moving From an Idea to An Entrepreneurial Firm Chapter 7 Preparing the Proper Ethical and Legal Foundation Chapter 8 Assessing a New Venture's Financial Strength and Viability Chapter 9 Building a New Venture Team Chapter 10 Getting Financing or Funding Part 4 Managing and Growing an Entrepreneurial Firm Chapter 11 Unique Marketing Issues Chapter 12 The Importance of Intellectual Property Chapter 13 Preparing for and Evaluating the Challenges of Growth Chapter 14 Strategies for Firm Growth Chapter 15 Franchising
Series Title: Prentice Hall entrepreneurship series.
Responsibility: Bruce R. Barringer, R. Duane Ireland.

Abstract:

'Entrepreneurship' takes students on the entire journey of launching a new business venture, placing a unique emphasis on the front end of the entrepreneurial process.

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