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Entrepreneurship : successfully launching new ventures

Author: Bruce R Barringer; R Duane Ireland
Publisher: Upper Saddle River, N.J. : Pearson Prentice Hall, ©2006.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

Provides information to students on becoming entrepreneurs - from the decision to become an entrepreneur through franchising. This text places an emphasis on developing a successful business idea  Read more...

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Additional Physical Format: Online version:
Barringer, Bruce R.
Entrepreneurship.
Upper Saddle River, N.J. : Pearson Prentice Hall, ©2006
(OCoLC)622707252
Document Type: Book
All Authors / Contributors: Bruce R Barringer; R Duane Ireland
ISBN: 0130618551 9780130618559
OCLC Number: 56510368
Description: xxii, 482 pages : illustrations (chiefly color) ; 29 cm
Contents: 1. Introduction to entrepreneurship --
2. Recognizing opportunities and generating ideas --
3. Feasibility analysis --
4. Industry and competitor analysis --
5. Developing an effective business model --
6. Building a new venture team --
7. Assessing a new venture's financial strength and viability --
8. Preparing the proper ethical and legal foundation --
9. Writing a business plan --
10. Getting financing or funding --
11. Unique marketing issues --
12. The importance of intellectual property --
13. Preparing for and evaluating the challenges of growth --
14. Strategies for firm growth --
15. Franchising --
App. Case 1 : Hotmail : delivering e-mail to the world --
App. Case 2 : College coach --
App. Case 3 : Jack Sprat's restaurant --
App. Case 4 : AllAdvantage.com : an Internet infomediary --
App. Case 5 : Jon Hirschtick's new venture --
App. Case 6 : Meg Whitman --
the driving force behind eBay.
Responsibility: Bruce R. Barringer, R. Duane Ireland.

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