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Entrepreneurship : venture initiation, management, and development

Author: George S Vozikis; Timothy S Mescon; Howard D Feldman
Publisher: Kennesaw, GA : Kennesaw State University Press, 2008.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: George S Vozikis; Timothy S Mescon; Howard D Feldman
ISBN: 9781933483092 1933483091
OCLC Number: 62728426
Description: xiv, 468 pages ; 28 cm
Contents: PART I: Introduction to Entrepreneurship And Intrapreneurship --
Entrepreneurship and the entrepreneur --
Corporate entrepreneurship --
Feasibility analysis and venture evaluation: putting it all together in a business plan --
Venture success framework: overall success requirements --
PART II: Venture Initiation --
Venture idea sources and opportunities (CAN WE MAKE A VALUE CONCEPT NICHE FOR THE CUSTOMER? Why buy?) --
Venture strategic market targeting, management, and planning (CAN WE SELL IN A DEMAND-DRIVEN STRATEGIC OPPORTUNITY TARGET MARKET? Who buys, how many, when, how, where?) --
Venture financial analysis and return projections (CAN WE PROFIT?) --
Venture financial needs: personal investment and additional funding needs (CAN WE COMMIT?) --
Venture infrastructure: product/service and marketing considerations (CAN WE PLAN THE PRODUCT AND MARKETING INFRASTRUCTURE?) --
Venture infrastructure: organizational and operational considerations (CAN WE PLAN THE ORGANIZATIONAL AND OPERATIONAL INFRASTRUCTURE?)--
Venture infrastructure: legal considerations (CAN WE PLAN THE LEGAL INFRASTRUCTURE?)--
PART III: Venture Management --
Venture ability to execute: organizing, staffing, and management considerations (CAN WE EXECUTE THE MANAGEMENT AND LEADERSHIP OF PEOPLE?) --
Venture ability to execute: financial management considerations (CAN WE EXECUTE THE MANAGEMENT AND CONTROL OF MONEY?) --
PART IV: Venture Development --Venture growth management and development (CAN WE GROW?) --
Venture international growth management (CAN WE GROW INTERNATIONALLY?) --
APPENDIX: financial analysis essentials.
Responsibility: George S. Vozikis, Timothy S. Mescon, Howard D. Feldman.
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