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Entrepreneurship

Author: Robert D Hisrich; Michael P Peters; Dean A Shepherd
Publisher: New York : McGraw-Hill/Irwin, ©2010.
Edition/Format:   Print book : English : 8th edView all editions and formats
Summary:
This text is designed to instruct students on how to formulate, plan and implement a new venture. Students are exposed to descriptions of how to embark on a new venture in a logical manner, with actual case studies and entrepreneur profiles. The material is also supported by Internet resources.
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Genre/Form: Aufsatzsammlung
Additional Physical Format: Online version:
Hisrich, Robert D.
Entrepreneurship.
New York : McGraw-Hill/Irwin, ©2010
(OCoLC)761826626
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Robert D Hisrich; Michael P Peters; Dean A Shepherd
ISBN: 9780073530321 0073530328 9780071267687 0071267689
OCLC Number: 320803007
Description: xxi 602 pages : illustrations ; 27 cm
Contents: pt. 1. The Entrepreneurial Perspective --
Entrepreneurship and the Entrepreneurial Mind-Set --
Entrepreneurial Intentions and Corporate Entrepreneurship --
Entrepreneurial Strategy: Generating and Exploiting New Entries --
pt. 2. From Idea to the Opportunity --
Creativity and the Business Idea --
Identifying and Analyzing Domestic and International Opportunities --
Protecting the Idea and Other Legal Issues for the Entrepreneur --
pt. 3. From the Opportunity to the Business Plan --
The Business Plan: Creating and Starting the Venture --
The Marketing Plan --
The Organizational Plan --
The Financial Plan --
pt. 4. From the Business Plan to Funding the Venture --
Sources of Capital --
Informal Risk Capital, Venture Capital, and Going Public --
From Funding the Venture to Launching, Growing, and Ending the New Venture --
Strategies for Growth and Managing the Implications of Growth --
Accessing Resources for Growth from External Sources --
Succession Planning and Strategies for Harvesting and Ending the Venture --
pt. 6. Cases.
Responsibility: Robert D. Hisrich, Michael P. Peters, Dean A. Shepherd.

Abstract:

Aims to instruct students on the process of formulating, planning, and implementing a new venture. This book reveals descriptions of 'how to' embark on a new venture in a logical manner. It includes  Read more...

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