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Entrepreneurship

Author: Alan L Carsrud; Malin Brännback
Publisher: Westport, Conn. : Greenwood Press, 2007
Series: Greenwood guides to business and economics
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
A practical overview of the entrepreneurial process - from idea generation to venture launch to enterprise growth.
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Genre/Form: Electronic books
Additional Physical Format: Print version:
xxi, 182 p. : ill
(DLC) 2006038687
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Alan L Carsrud; Malin Brännback
ISBN: 9781849728300 1849728305
OCLC Number: 755869947
Description: 1 online resource (25 entries) : 31 images, digital files.
Contents: Illustrations --
Series foreword / by Wesley B. Truitt --
Preface --
Part I. Entrepreneurship and you --
1. What is entrepreneurship and is it right for you? --
2. Entrepreneurs and their world --
Part II. Building the business --
3. Idea generation and creating the concept statement --
4. Entrepreneurial strategies : defy competition and enter the market --
5. Creating new products and services --
Part III. The external environment and competitive landscape --
6. Building a strategy : understand the industry and competition --
7. The market and customer groups --
Part IV. Internal structures and processes --
8. Developing internal processes, operations, pricing, and finance --
9. Management and human capital --
Part V. Special issues --
10. Growth and entrepreneurial family firms --
Appendix : putting a plan together and avoiding pitfalls --
Glossary --
Further references.
Series Title: Greenwood guides to business and economics
Other Titles: Greenwood guide to business and economics :
Responsibility: Alan L. Carsrud and Malin E. Brännback.

Abstract:

From spiraling gas prices to jobs being exported overseas to real estate booms and busts, economic forces affect our daily lives in many profound ways. This work aims to improve business and economic  Read more...

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"Aimed particularly at those considering starting a business as well as students and researchers, this text defines entrepreneurship and describes its importance for economic systems. Carsrud and Read more...

 
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