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Die Entscheidung des Handels über die Aufnahme neuer Produkte : eine verhaltenstheoretische Analyse

Author: Hans H Bauer
Publisher: Berlin : Duncker & Humblot, ©1980.
Series: Schriften zum Marketing, Bd. 10.
Edition/Format:   Print book : GermanView all editions and formats
Database:WorldCat
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Hans H Bauer
ISBN: 3428047028 9783428047024
OCLC Number: 10916911
Notes: Originally presented as the author's thesis (doctoral)--Universität Mannheim, 1979.
Description: xxiii, 479 pages ; 24 cm.
Series Title: Schriften zum Marketing, Bd. 10.
Responsibility: von Hans H. Bauer.

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