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Environmental marketing : strategies, practice, theory, and research

저자: Michael J Polonsky; Alma T Mintu-Wimsatt
출판사: New York : Haworth Press, ©1995.
시리즈: Haworth marketing resources.
판/형식:   도서 : 영어모든 판과 형식 보기
데이터베이스:WorldCat
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문서 형식:
모든 저자 / 참여자: Michael J Polonsky; Alma T Mintu-Wimsatt
ISBN: 1560249277 9781560249276
OCLC 번호: 30896135
설명: xxii, 415 p. : ill. ; 23 cm.
내용: Ecological imperatives and the role of marketing / Jagdish N. Sheth, Atul Parvatiyar --
The eco-marketing orientation : an emerging business philosophy / Morgan Miles, Linda S. Munilla --
Environmental marketing : bridging the divide between the consumption culture and environmentalism / Robert D. Mackoy, Roger Calantone, Cornelia DrÖge --
Marketing's linear-hierarchical underpinning and a proposal for a paradigm shift in values to include the environment / M. Bill Neace --
An examination of the conserving consumer : implications for public policy formation in promoting conservation behavior / Gregory M. Pickett, Norman Kangun, Stephen J. Grove --
Eco-attitudes and eco-behaviors in the new German states : a 1992 perspective / Scott D. Johnson, Denise M. Johnson --
Ecologically concerned consumers and their product purchases / T. Bettina Cornwell, Charles H. Schwepker, Jr. --
Implications of understanding basic attitude change processes and attitude structure for enhancing pro-environmental behaviors / Stephen M. Smith, Curtis P. Haugtvedt --
Green-based innovation : sustainable development in product management / Hector R. Lozada, Alma T. Mintu-Wimsatt --
Cleaning up green marketing claims : a practical checklist / Michael Jay Polonsky --
A classification schema for environmental advertising claims : implications for marketers and policy makers / Les Carlson, Norman Kangun, Stephen J. Grove --
A typology of reverse channel systems for post-consumer recyclables / Donald A. Fuller, Jeff Allen --
Behaviors of environmentally concerned firms : an agenda for effective strategic development / C. Anthony di Benedetto, Rajan Chandran --
In search of market segments for green products / Alma T. Mintu-Wimsatt, Don Michael Bradford --
Voluntary reaction to green policies among market-mavens : an application of the parallel-political marketplace conceptualization / Tom Suraphol Apaiwongse --
Green marketing and selling brotherhood / Joshua L. Wiener, Tabitha A. Doescher --
Environmental issues in the freight transport industry : a qualitative analysis of key stakeholders' perceptions / Bodo B. Schegelmilch, Adamantios Diamantopoulos, Greg M. Bohlen --
The future of environmental marketing : food for thought / Michael Jay Polonsky, Alma T. Mintu-Wimsatt.
일련 제목: Haworth marketing resources.
책임: Michael Jay Polonsky, Alma T. Mintu-Wimsatt, editors.
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