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Erfolg in der strategischen Markenführung

Author: Frank Gussek
Publisher: Wiesbaden : Gabler, ©1992.
Series: Neue betriebswirtschaftliche Forschung, 90.
Edition/Format:   Print book : GermanView all editions and formats
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Frank Gussek
ISBN: 3409136614 9783409136617
OCLC Number: 26850854
Notes: Originally presented as the author's thesis (doctoral)--Freie Universität Berlin, 1991.
Description: xii, 434 pages : illustrations ; 24 cm.
Series Title: Neue betriebswirtschaftliche Forschung, 90.
Responsibility: Frank Gussek.

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