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Erfolgreiche ECR-Kooperationen : vertikales Marketing zwischen Industrie und Handel ; [mit Fallbeispielen, Checklisten, Planungstools]

Author: Marc Schmickler; Thomas Rudolph
Publisher: Neuwied ; Kriftel : Luchterhand, 2002.
Edition/Format:   Print book : GermanView all editions and formats
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Document Type: Book
All Authors / Contributors: Marc Schmickler; Thomas Rudolph
ISBN: 3472049715 9783472049715
OCLC Number: 76293472
Notes: Literaturverz. S. 168 - 175.
Description: 178 S. : graph. Darst. ; 24 cm
Responsibility: Marc Schmickler ; Thomas Rudolph. Institut für Marketing und Handel, Gottlieb-Duttweiler-Lehrstuhl für Internationales Handelsmanagement, Universität St. Gallen.

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Primary Entity

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