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Ernest Dichter and motivation research : new perspectives on the making of post-war consumer culture

Author: Stefan Schwarzkopf; Rainer Gries
Publisher: New York : Palgrave Macmillan, 2010.
Edition/Format:   Print book : Biography : EnglishView all editions and formats
Database:WorldCat
Summary:
"Contextualizing Ernest Dichter within modern consumer culture and the rise of psychological approaches to post-war consumption in Europe and the US, this book argues that 1950s motivation research gives a unique vantage point from which to address questions of the transatlantic transfer of the cultures and institutions of consumption and marketing"--
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Additional Physical Format: Online version:
Ernest Dichter and motivation research.
New York : Palgrave Macmillan, 2010
(OCoLC)761324436
Named Person: Ernest Dichter; Ernest Dichter; Ernest Dichter; Ernest Dichter; Ernest Dichter
Material Type: Biography
Document Type: Book
All Authors / Contributors: Stefan Schwarzkopf; Rainer Gries
ISBN: 9780230537996 0230537995
OCLC Number: 642624760
Description: xii, 293 pages : illustrations ; 23 cm
Contents: Introduction: Ernest Dichter: the Motivation Researcher as "Expert" of a Globalised Consumer Modernity / R. Gries & S. Schwarzkopf --
PART II: DIMENSIONS OF DICHTER'S PERSONALITY --
Ernest Dichter and Religion / G. Sorgo --
Ernest Dichter, the Psychologist and Marketing Theorist / M. Tadajewski --
Ernest Dichter, the Motivational Researcher / R. Fullerton --
Ernest Dichter, the American / D. Horowitz --
PART III: THE BRANDING OF CONSUMER LIFE --
CASE STUDIES ON ERNEST DICHTER'S WORK --
Dichter's Studies on Automobile Marketing / H. Karmasin --
Dichter and Fashion Marketing: the case of Du Pont Co. / R. Blaszczyk --
The Sex of Food: Dichter and Food Advertising / K. Parkin --
Patriarch or Interceder of the Women's Movement? Ernest Dichter and his Interpretation of the Female Image / K. Krummeich & S. Lahm --
PATT IV: THE EUROPEAN THEATRE --
Ernest Dichter and the Birth" of Post-war Consumerism / K. Hellmann --
The Depth Boy" and his Enemies / D. Schindelbeck --
Ernest Dichter in Austria / A. Morawetz --
Ernest Dichter in France / V. Pouillard --
Ernest Dichter in Great Britain / S. Schwarzkopf --
Conclusion: Ernest Dichter: an episode or paradigm shift? From Motivation Research to Lifestyle Studies, Ethnopsychology and Neuromarketing / R. Gries & S. Schwarzkopf.
Responsibility: edited by Stefan Schwarzkopf, Rainer Gries.
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Abstract:

The work of motivation and consumer researcher Ernest Dichter was a milestone in the psychological creation of the modern consumer. This collection contextualizes Ernest Dichter within  Read more...

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