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|All Authors / Contributors:||
|ISBN:||9780465027477 0465027474 9780465027965 0465027962|
|Description:||vii, 295 pages : illustrations ; 25 cm|
|Contents:||Introduction : Erotic capital and the politics of desire --
Part I. The fourth personal asset and the new sexual politics. What is erotic capital? ; The politics of desire : the difference between men and women ; Denial : why erotic capital has been suppressed --
Part II. How erotic capital works in everyday life. The lifetime benefits of erotic capital ; Modern romance : how erotic capital changes relationships ; No money, no honey : selling erotic entertainment ; Winner takes all : the business value of erotic capital --
Conclusion : The power of erotic capital.
Publishers Weekly "This enthusiastic book...succeeds in marrying economics with eros." Financial Times (London)"Poets and novelists have always sensed that sexual attractiveness is a kind of