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The essence of corporate strategy : theory for modern decision making

Author: Jeremy G Davis; Timothy M Devinney
Publisher: St. Leonards, N.S.W. : Allen & Unwin, 1997.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

Drawing on international research, case studies and literature, this text covers operations, marketing, finance and organizational behaviour.

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Document Type: Book
All Authors / Contributors: Jeremy G Davis; Timothy M Devinney
ISBN: 1864483008 9781864483000
OCLC Number: 38410305
Description: viii, 364 pages : illustrations ; 23 cm
Contents: Acknowledgements 1 The philosophy of corporate strategy2 Strategy and strategic decision making3 Belief systems and culture4 Corporate strategy in a nutshell5 Achieving competitive advantage through strategic innovation6 Capacity and cost position7 Strategic market segmentation8 The strategic gains from vertical integration9 The strategic gains from horizontal integration and diversification10 Strategic rivalry11 The totality of corporate strategyEndnotesIndex
Responsibility: Jeremy G. Davis, Timothy M. Devinney.

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