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Essential business tactics for the Net
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Essential business tactics for the Net

Author: Larry Chase
Publisher: New York : Wiley, 1998.
Edition/Format:   Book : EnglishView all editions and formats
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Additional Physical Format: Online version:
Chase, Larry, 1953-
Essential business tactics for the Net.
New York : Wiley, 1998
(OCoLC)624468055
Document Type: Book
All Authors / Contributors: Larry Chase
ISBN: 0471257222 9780471257226
OCLC Number: 38580142
Notes: "Wiley Computer Publishing."
Includes index.
Description: xxii, 296 p. : ill. ; 24 cm.
Contents: Cutting costs across your enterprise: how to run a tighter, more competitive ship --
Using the Net as a resource for human resources --
Mining the Internet for all it's worth --
http://007: spying on your competitors and yourself --
Your brand image and the Internet --
Setting up shop on the Net --
Online events, promotions, and attractions: how to make a "scene" and draw them in --
Direct marketing and sales support --
Public relations, the Internet way.
Responsibility: Larry Chase with Nancy C. Hanger.

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