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| Additional Physical Format: | Online version: Chase, Larry, 1953- Essential business tactics for the Net. New York : Wiley, 1998 (OCoLC)624468055 |
|---|---|
| Document Type: | Book |
| All Authors / Contributors: |
Larry Chase |
| ISBN: | 0471257222 9780471257226 |
| OCLC Number: | 38580142 |
| Notes: | "Wiley Computer Publishing." Includes index. |
| Description: | xxii, 296 p. : ill. ; 24 cm. |
| Contents: | Cutting costs across your enterprise: how to run a tighter, more competitive ship -- Using the Net as a resource for human resources -- Mining the Internet for all it's worth -- http://007: spying on your competitors and yourself -- Your brand image and the Internet -- Setting up shop on the Net -- Online events, promotions, and attractions: how to make a "scene" and draw them in -- Direct marketing and sales support -- Public relations, the Internet way. |
| Responsibility: | Larry Chase with Nancy C. Hanger. |
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