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Essential marketing skills

Author: Peter Rix
Publisher: Roseville, NSW : McGraw-Hill Australia, 2003.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:
"This text presents the fundamental concepts in a contemporary context that encourages the development of 'essential marketing skills'. The three main features of this text are: integrated marketing plan workbook - practical experience in developing a marketing plan ; small business focus - practical marketing strategies available to a small business ; and hands on approach - practical exercises and questions within  Read more...
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Document Type: Book
All Authors / Contributors: Peter Rix
ISBN: 007471225X 9780074712252
OCLC Number: 52249112
Notes: Includes index.
Description: 246 pages : illustrations ; 30 cm
Responsibility: Peter Rix.

Abstract:

This 'new' text takes the "practical approach" to introductory marke- ting. Essential Marketing Skills covers internet marketing, global issues, ethical challenges and "marketing in a small business"  Read more...

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