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Essential McLuhan

Author: Eric McLuhan; Frank Zingrone
Publisher: Concord, Ont. : House of Anansi, 1995.
Edition/Format:   Print book : Biography : EnglishView all editions and formats
Database:WorldCat
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Named Person: Marshall McLuhan; Marshall McLuhan; Marshall McLuhan; Marshall McLuhan
Material Type: Biography, Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Eric McLuhan; Frank Zingrone
ISBN: 0887845657 9780887845659
OCLC Number: 31781471
Description: 407 pages : illustrations ; 23 cm
Contents: Pt. I. Culture as business --
1. American advertising --
2. The mechanical bride --
3. Culture is our business --
4. Joyce, Mallarmé, and the press --
5. Letter to Harold Adams Innis --
6. Postures and impostures of managers past --
--
Pt. II. Print and the electric revolution --
7. Media and cultural change --
8. The Gutenberg galaxy --
9. Understanding media --
10. Is it natural that one medium should appropriate and exploit another? --
11. Explorations --
--
Pt. III. Oral McLuhan --
12. Address at Vision 65 --
13. Playboy interview: "Marshall McLuhan --
a candid conversation with the high priest of popcult and metaphysician of media" --
14. A McLuhan sourcebook : key quotations from the writings of Marshall McLuhan --
15. Explorations --
--
Pt. IV. Culture and art : figures and grounds --
16. From cliché to archetype --
17. The emperor's new clothes --
18. Pro-log to exploration --
19. Laws of media
Responsibility: edited by Eric McLuhan and Frank Zingrone.

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