RT Book, Whole DB /z-wcorg/ DS http://worldcat.org ID 34321003 LA English T1 Essential McLuhan A1 McLuhan, Marshall,, McLuhan, Eric., Zingrone, Frank., PB BasicBooks PP New York, NY YR 1995 SN 0465019951 9780465019953 AB Given the profound influence that the writings and teachings of Marshall McLuhan have had in the Information Age, it is surprising how few people have read anything more than context-free excerpts printed in indecipherable day-glo fonts over a background guaranteed to induce vertigo. But once you actually get around to reading McLuhan's ideas about the Global Village, the history of print, and the rise of digital media, you realize that behind the hype he did indeed make many substantive and influential contributions. This collection of articles and excerpts from his most important books is a comprehensive and accessible overview of the musings of the "Patron Saint of the Digerati". It includes substantial passages from my favorite McLuhan book The Gutenberg Galaxy (a brilliantly provocative academic treatise about the history and consequences of writing and printing), as well as many articles and interviews you wouldn't find in any of his previously published books anyway. --Amazon.com.