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Essential McLuhan

Autor: Marshall McLuhan; Eric McLuhan; Frank Zingrone
Editorial: New York, NY : BasicBooks, ©1995.
Edición/Formato:   Libro : Biografía : Inglés (eng) : 1st edVer todas las ediciones y todos los formatos
Base de datos:WorldCat
Resumen:
Given the profound influence that the writings and teachings of Marshall McLuhan have had in the Information Age, it is surprising how few people have read anything more than context-free excerpts printed in indecipherable day-glo fonts over a background guaranteed to induce vertigo. But once you actually get around to reading McLuhan's ideas about the Global Village, the history of print, and the rise of digital  Leer más
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Detalles

Persona designada: Marshall McLuhan; Marshall McLuhan
Tipo de material: Biografía, Recurso en Internet
Tipo de documento: Libro/Texto, Recurso en Internet
Todos autores / colaboradores: Marshall McLuhan; Eric McLuhan; Frank Zingrone
ISBN: 0465019951 9780465019953
Número OCLC: 34321003
Notas: Originally published: Concord, Ont. : Anansi, 1995.
Descripción: 407 p. : ill. ; 24 cm.
Contenido: Part I: Culture as business --
American advertising --
The mechanical bride: Preface; The mechanical bride; From Da Vinci to Holmes --
Culture is our business --
Joyce, Mallarmé, and the press --
Letter to Harold Adams Innis --
Postures and impostures of managers past --
Part II: Print and the electronic revolution --
Media and cultural change --
The Gutenberg galaxy --
Understanding media: Introduction; The medium is the message; Media hot and cold; Reversal of the overheated medium; Hybrid energy: les liaisons dangereuses --
Is it natural that one medium should appropriate and exploit another --
Explorations: Stress; Oral-anal; Sherlock Holmes vs. the bureaucrat; Verbal-voco-visual; #12; Milton had his daughters: I have my dictaphone; #14 --
Part III: Oral McLuhan --
Address at vision 65 --
Playboy interview: "Marshall McLuhan - a candid conversation with the high priest of popcult and metaphysician of media" --
A McLuhan sourcebook: key quotations from the writings of Marshall McLuhan --
Explorations: The media fit the battle of Jericho; Culture without literacy; Cicero and the Renaissance training for prince and poet --
Part IV: Culture and art: figures and grounds --
From cliché to archetype: Archetype; Introduction; Public archetype as cliché --
The emperor's new clothes --
Pro-long to exploration --
Laws of media: Culture and communication: the two hemispheres; Laws of media.
Responsabilidad: edited by Eric McLuhan and Frank Zingrone.
Más información:

Resumen:

Marshall McLuhan's insights are fresher and more applicable today than when he first announced them to a startled world. A whole new generation is turning to his work to understand a global village ma

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Datos enlazados


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