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Essential McLuhan

Author: Marshall McLuhan; Eric McLuhan; Frank Zingrone
Publisher: New York, NY : BasicBooks, ©1995.
Edition/Format:   Book : Biography : English : 1st edView all editions and formats
Database:WorldCat
Summary:
Given the profound influence that the writings and teachings of Marshall McLuhan have had in the Information Age, it is surprising how few people have read anything more than context-free excerpts printed in indecipherable day-glo fonts over a background guaranteed to induce vertigo. But once you actually get around to reading McLuhan's ideas about the Global Village, the history of print, and the rise of digital  Read more...
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Named Person: Marshall McLuhan; Marshall McLuhan
Material Type: Biography, Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Marshall McLuhan; Eric McLuhan; Frank Zingrone
ISBN: 0465019951 9780465019953
OCLC Number: 34321003
Notes: Originally published: Concord, Ont. : Anansi, 1995.
Description: 407 pages : illustrations ; 24 cm
Contents: Part I: Culture as business --
American advertising --
The mechanical bride: Preface; The mechanical bride; From Da Vinci to Holmes --
Culture is our business --
Joyce, Mallarmé, and the press --
Letter to Harold Adams Innis --
Postures and impostures of managers past --
Part II: Print and the electronic revolution --
Media and cultural change --
The Gutenberg galaxy --
Understanding media: Introduction; The medium is the message; Media hot and cold; Reversal of the overheated medium; Hybrid energy: les liaisons dangereuses --
Is it natural that one medium should appropriate and exploit another --
Explorations: Stress; Oral-anal; Sherlock Holmes vs. the bureaucrat; Verbal-voco-visual; #12; Milton had his daughters: I have my dictaphone; #14 --
Part III: Oral McLuhan --
Address at vision 65 --
Playboy interview: "Marshall McLuhan --
a candid conversation with the high priest of popcult and metaphysician of media" --
A McLuhan sourcebook: key quotations from the writings of Marshall McLuhan --
Explorations: The media fit the battle of Jericho; Culture without literacy; Cicero and the Renaissance training for prince and poet --
Part IV: Culture and art: figures and grounds --
From cliché to archetype: Archetype; Introduction; Public archetype as cliché --
The emperor's new clothes --
Pro-long to exploration --
Laws of media: Culture and communication: the two hemispheres; Laws of media.
Responsibility: edited by Eric McLuhan and Frank Zingrone.
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Abstract:

Marshall McLuhan's insights are fresher and more applicable today than when he first announced them to a startled world. A whole new generation is turning to his work to understand a global village ma

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