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Essential McLuhan

Author: Eric McLuhan; Frank Zingrone
Publisher: New York : Basicbooks, 1995.
Edition/Format:   Book : Mixed form : EnglishView all editions and formats
Database:WorldCat
Summary:

Marshall McLuhan's insights are fresher and more applicable today than when he first announced them to a startled world. A whole new generation is turning to his work to understand a global village ma  Read more...

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Named Person: Marshall McLuhan; Marshall McLuhan
Document Type: Book
All Authors / Contributors: Eric McLuhan; Frank Zingrone
ISBN: 0465019951 9780465019953
OCLC Number: 489631661
Description: 407 p. ; 23 cm.
Contents: * Introduction Culture As Business * American Advertising * Mechanical Bride * Culture Is Our Business * Joyce, Mallarm, and the Press * Letter to Harold Adams Innis * Postures and Impostures of Managers Past Print And The Electronic Revolution * Media and Cultural Change * The Gutenberg Galaxy * Understanding Media * Is It Natural That One Medium Should Appropriate and Exploit Another? * Explorations Oral McLuhan * Address at Vision 65 * Playboy Interview: Marshall McLuhan-A Candid Conversation with the High Priest of Popcult and Metaphysician of Media * A McLuhan Sourcebook: Key Quotations from the Writings of Marshall McLuhan * Explorations Culture And Art: Figure And Grounds * From Cliche to Archetype as Clich * The Emperors New Clothes * Pro-log to Exploration * Laws of Media
Responsibility: ed. by Eric McLuhan and Frank Zingrone.

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