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| Genre/Form: | Handbooks, manuals, etc |
|---|---|
| Additional Physical Format: | Online version: Alexander, G. Douglass, 1946- Essential principles for fundraising success. San Francisco : Jossey-Bass, c2005 (OCoLC)607640317 |
| Material Type: | Internet resource |
| Document Type: | Book, Internet Resource |
| All Authors / Contributors: |
G Douglass Alexander; Kristina J Carlson |
| ISBN: | 0787975842 9780787975845 |
| OCLC Number: | 60312554 |
| Description: | xi, 190 p. ; 24 cm. |
| Contents: | Purpose and observations -- Principles of fundraising -- Essential fundraising tools -- The board: where fundraising begins -- Research: working smarter -- Annual campaigns: the basis for the future -- Direct mail: how to build your donor base -- Special events: making friends, raising funds, and having fun -- Major gifts: getting to the big gifts -- Capital campaigns: building success -- Planned giving: you can do it -- Foundation grant writing -- Are corporate dollars for you? -- Technology: embrace it -- Stewardship: saying thanks pays dividends -- Putting it all together. |
| Responsibility: | G. Douglass Alexander, Kristina J. Carlson. |
| More information: |
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