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Essential principles for fundraising success : an answer manual for the everyday challenges of raising money
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Essential principles for fundraising success : an answer manual for the everyday challenges of raising money

Author: G Douglass Alexander; Kristina J Carlson
Publisher: San Francisco : Jossey-Bass, ©2005.
Edition/Format:   Book : English : 1st edView all editions and formats
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Genre/Form: Handbooks, manuals, etc
Additional Physical Format: Online version:
Alexander, G. Douglass, 1946-
Essential principles for fundraising success.
San Francisco : Jossey-Bass, c2005
(OCoLC)607640317
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: G Douglass Alexander; Kristina J Carlson
ISBN: 0787975842 9780787975845
OCLC Number: 60312554
Description: xi, 190 p. ; 24 cm.
Contents: Purpose and observations --
Principles of fundraising --
Essential fundraising tools --
The board: where fundraising begins --
Research: working smarter --
Annual campaigns: the basis for the future --
Direct mail: how to build your donor base --
Special events: making friends, raising funds, and having fun --
Major gifts: getting to the big gifts --
Capital campaigns: building success --
Planned giving: you can do it --
Foundation grant writing --
Are corporate dollars for you? --
Technology: embrace it --
Stewardship: saying thanks pays dividends --
Putting it all together.
Responsibility: G. Douglass Alexander, Kristina J. Carlson.
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