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Essential principles for fundraising success : an answer manual for the everyday challenges of raising money

Verfasser/in: G Douglass Alexander; Kristina J Carlson
Verlag: San Francisco : Jossey-Bass, ©2005.
Ausgabe/Format   Print book : Englisch : 1st edAlle Ausgaben und Formate anzeigen
Datenbank:WorldCat
Zusammenfassung:
"Essential Principles for Fundraising Success is a single-source, easy-access guide that offers answers to the most commonly asked questions posed by professional fundraisers and volunteers. Organized in a clear, easy-to-use question and answer format, Essential Principles for Fundraising Success takes on the challenges that arise daily in the ongoing, high-pressured business of raising money. In this book, G.
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Gattung/Form: Handbooks and manuals
Handbooks, manuals, etc
Physisches Format Online version:
Alexander, G. Douglass, 1946-
Essential principles for fundraising success.
San Francisco : Jossey-Bass, ©2005
(OCoLC)607640317
Medientyp: Internetquelle
Dokumenttyp: Buch, Internet-Ressource
Alle Autoren: G Douglass Alexander; Kristina J Carlson
ISBN: 0787975842 9780787975845
OCLC-Nummer: 60312554
Beschreibung: xi, 190 pages ; 24 cm
Inhalt: Introduction: Purpose and observations --
Principles of fundraising: Time-tested truths --
Essential fundraising tools: Focusing your work --
The board: Where fundraising begins --
Research: Working smarter --
Annual campaigns: The basis for the future --
Direct mail: How to build your donor base --
Special events: Making friends, raising funds, and having fun --
Major gifts: Getting to the big gifts --
Capital campaigns: Building success --
Planned giving: You can do it --
Foundation grants: Writing and other keys to success --
Corporate dollars: Sponsorship, marketing, and more --
Technology: Embrace it --
Stewardship: Saying thanks pays dividends --
Putting it all together.
Verfasserangabe: G. Douglass Alexander, Kristina J. Carlson.
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Abstract:

Organized in a clear, easy-to-use Q & A format, Essential Principles for Fundraising Success answers the questions that arise daily in the business of raising money. The book covers capital  Weiterlesen…

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