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| ジャンル/形式: | Handbooks, manuals, etc |
|---|---|
| その他のフォーマット: | Online version: Alexander, G. Douglass, 1946- Essential principles for fundraising success. San Francisco : Jossey-Bass, c2005 (OCoLC)607640317 |
| 資料の種類: | インターネット資料 |
| ドキュメントの種類: | 図書, インターネットリソース |
| すべての著者/寄与者: |
G Douglass Alexander; Kristina J Carlson |
| ISBN: | 0787975842 9780787975845 |
| OCLC No.: | 60312554 |
| 形態 | xi, 190 p. ; 24 cm. |
| コンテンツ: | Purpose and observations -- Principles of fundraising -- Essential fundraising tools -- The board: where fundraising begins -- Research: working smarter -- Annual campaigns: the basis for the future -- Direct mail: how to build your donor base -- Special events: making friends, raising funds, and having fun -- Major gifts: getting to the big gifts -- Capital campaigns: building success -- Planned giving: you can do it -- Foundation grant writing -- Are corporate dollars for you? -- Technology: embrace it -- Stewardship: saying thanks pays dividends -- Putting it all together. |
| 責任者: | G. Douglass Alexander, Kristina J. Carlson. |
| その他の情報: |
概要:
Organized in a clear, easy-to-use Q & A format, Essential Principles for Fundraising Success answers the questions that arise daily in the business of raising money. The book covers capital campaigns, working with boards and volunteers, annual fundraising, major gifts, planned giving, special events, grant seeking, and more.
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