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Essential principles for fundraising success : an answer manual for the everyday challenges of raising money

Auteur: G Douglass Alexander; Kristina J Carlson
Uitgever: San Francisco : Jossey-Bass, ©2005.
Editie/Formaat:   Print book : Engels : 1st edAlle edities en materiaalsoorten bekijken.
Database:WorldCat
Samenvatting:
"Essential Principles for Fundraising Success is a single-source, easy-access guide that offers answers to the most commonly asked questions posed by professional fundraisers and volunteers. Organized in a clear, easy-to-use question and answer format, Essential Principles for Fundraising Success takes on the challenges that arise daily in the ongoing, high-pressured business of raising money. In this book, G.
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Genre/Vorm: Handbooks and manuals
Handbooks, manuals, etc
Aanvullende fysieke materiaalsoort: Online version:
Alexander, G. Douglass, 1946-
Essential principles for fundraising success.
San Francisco : Jossey-Bass, ©2005
(OCoLC)607640317
Genre: Internetbron
Soort document: Boek, Internetbron
Alle auteurs / medewerkers: G Douglass Alexander; Kristina J Carlson
ISBN: 0787975842 9780787975845
OCLC-nummer: 60312554
Beschrijving: xi, 190 pages ; 24 cm
Inhoud: Introduction: Purpose and observations --
Principles of fundraising: Time-tested truths --
Essential fundraising tools: Focusing your work --
The board: Where fundraising begins --
Research: Working smarter --
Annual campaigns: The basis for the future --
Direct mail: How to build your donor base --
Special events: Making friends, raising funds, and having fun --
Major gifts: Getting to the big gifts --
Capital campaigns: Building success --
Planned giving: You can do it --
Foundation grants: Writing and other keys to success --
Corporate dollars: Sponsorship, marketing, and more --
Technology: Embrace it --
Stewardship: Saying thanks pays dividends --
Putting it all together.
Verantwoordelijkheid: G. Douglass Alexander, Kristina J. Carlson.
Meer informatie:

Fragment:

Organized in a clear, easy-to-use Q & A format, Essential Principles for Fundraising Success answers the questions that arise daily in the business of raising money. The book covers capital  Meer lezen...

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