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Essentials of business research methods

Author: Joseph F Hair
Publisher: Hoboken, NJ : Wiley, ©2003.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:
Covering the essentials of business research for managers, the book includes coverage of the increasing role of knowledge management as well as how to conduct information-gathering activities more effectively in a rapidly changing buisiness environment.
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Joseph F Hair
ISBN: 0471271365 9780471271369 0471429252 9780471429258
OCLC Number: 51437411
Description: xxiii, 440 pages : illustrations ; 24 cm
Contents: pt. I. Introduction --
Ch. 1. Business Research for the 21st Century --
pt. II. Beginning the Research Process --
Ch. 2. Fundamentals of Research Design --
Ch. 3. Creative Decision Making and Research --
Ch. 4. Ethics in Business Research --
pt. III. Data Collection, Management, and Sampling --
Ch. 5. Data Collection Approaches --
Ch. 6. Measurement and Scaling --
Ch. 7. Questionnaire Design --
Ch. 8. Sampling Approaches and Considerations --
pt. IV. Data Analysis and Presentation --
Ch. 9. Understanding and Presenting Data --
Ch. 10. Basic Data Analysis Methods --
Ch. 11. Correlation and Regression --
Ch. 12. Reporting and Presenting Research --
pt. V. Advanced Topics in Business Research --
Ch. 13. Other Multivariate Techniques --
Ch. 14. Advanced Analysis and Presentation Approaches.
Responsibility: Joseph F. Hair, Jr. [and others].
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Abstract:

Covering the essentials of business research for managers, this book includes coverage of the role of knowledge management, as well as how to conduct information - gathering activities more  Read more...

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