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Essentials of business research methods

Author: Joseph F Hair
Publisher: Armonk, N.Y. : M.E. Sharpe, ©2011.
Edition/Format:   Print book : English : 2nd edView all editions and formats
Database:WorldCat
Summary:

This popular text provides research techniques for people who aren't data analysts. The authors offer a

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Document Type: Book
All Authors / Contributors: Joseph F Hair
ISBN: 9780765626318 0765626314
OCLC Number: 607977876
Description: xviii, 477 pages : illustrations ; 24 cm
Contents: Business research for the twenty-first century --
Overview of the research process --
Ethics in business research --
Defining the research problem and reviewing the literature --
The nature and sources of secondary business data --
Conceptualization and research design --
Sampling approaches and considerations --
Methods of collecting primary data --
Measurement and scaling --
Questionnaire design --
Basic data analysis for qualitative research --
Basic data analysis for quantitative research --
Testing hypotheses in quantitative research --
Examining relationships using correlation and regression --
Other multivariate techniques --
Reporting and presenting results.
Responsibility: Joseph F. Hair Jr. [and others].
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