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Essentials of effective public relations for Sub-Saharan Africa

Author: Scott M Cutlip
Publisher: Cape Town : Maskew Miller Longman, 2002.
Edition/Format:   Print book : EnglishView all editions and formats
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Additional Physical Format: Online version:
Essentials of effective public relations for Sub-Saharan Africa.
Cape Town : Maskew Miller Longman, 2002
(OCoLC)654285635
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Scott M Cutlip
ISBN: 1868910725 9781868910724
OCLC Number: 49683116
Description: ix, 341 pages ; 21 cm
Contents: Theoretical underpinnings: adjustments and adaptation --
Media and media relations --
Step one: defining public relations problems --
Step two: planning and programming --
Step three: taking action and communicating --
Step four: evaluating the programme --
Business and industry --
Government and politics --
Nonprofit organisations, health care, and education.
Responsibility: S.M. Cutlip [and others].
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