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Essentials of entrepreneurship and small business management

Author: Norman M Scarborough; Jeffrey R Cornwall; Thomas Zimmerer
Publisher: Boston : Pearson, [2016]
Edition/Format:   Print book : English : Eighth EditionView all editions and formats
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Document Type: Book
All Authors / Contributors: Norman M Scarborough; Jeffrey R Cornwall; Thomas Zimmerer
ISBN: 9780133849622 0133849627
OCLC Number: 882620101
Notes: Includes index.
Description: xvi, 704 pages ; 28 cm
Contents: The challenge of entrepreneurship --
The foundations of entrepreneurship --
Ethics and social responsibility : doing the right thing --
Building the business plan : beginning considerations --
Inside the entrepreneurial mind : from ideas to reality --
Conducting a feasibility analysis and crafting a winning business plan --
Forms of business ownership --
Franchising and the entrepreneur --
Buying an existing business --
Building the business plan : marketing and financial considerations --
Building a powerful guerrilla marketing plan --
E-commerce and the entrepreneur --
Pricing strategies --
Creating a successful financial plan --
Managing cash flow --
Putting the business plan to work : sources of funds --
Sources of financing: equity and debt --
Choosing the right location and layout --
Global aspects of entrepreneurship --
Building a new venture team and planning for the next generation --
Appendix: the daily perc business plan --
Cases --
Name index --
Subject index.
Responsibility: Norman M. Scarborough, Presbyterian College, Jeffrey R. Cornwall, Belmont University.

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