skip to content
Essentials of international marketing Preview this item
ClosePreview this item
Checking...

Essentials of international marketing

Author: Donald L Brady
Publisher: Armonk, N.Y. : M.E. Sharpe, ©2011.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
"Essentials of International Marketing has been written for students in undergraduate and MBA courses. Unlike most traditional textbooks for International Marketing courses, Essentials remains true to its title and includes only the most important information that can easily be covered in one semester. The book covers all the key topics for the International Marketing course, but in a concise, no-nonsense manner."  Read more...
Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Document Type: Book
All Authors / Contributors: Donald L Brady
ISBN: 9780765624758 0765624753
OCLC Number: 465868684
Description: xix, 394 pages : illustrations ; 24 cm
Contents: The international marketing phenomenon --
International measures and conversions --
The scope of international marketing --
The importance of international marketing --
International market entry methods --
Researching foreign markets --
Culture and buyer behavior --
Governmental and political risks --
Financial risks and currency concerns --
Organizing for international marketing --
International distribution strategy: marketing channels --
International distribution strategy: the role of logistics in managing the supply chain --
International product strategy --
International price strategy --
International promotion strategy --
Countertrade --
International marketing strategy.
Responsibility: Donald L. Brady.

Abstract:

Covers the key topics for an International Marketing course in a concise, no-nonsense manner that meets the needs of undergraduates. In addition to the key topics, this text also offers two chapters  Read more...

Reviews

User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.

Similar Items

Related Subjects:(1)

Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


Primary Entity

<http://www.worldcat.org/oclc/465868684> # Essentials of international marketing
    a schema:CreativeWork, schema:Book ;
   library:oclcnum "465868684" ;
   library:placeOfPublication <http://id.loc.gov/vocabulary/countries/nyu> ;
   library:placeOfPublication <http://experiment.worldcat.org/entity/work/data/348863931#Place/armonk_n_y> ; # Armonk, N.Y.
   schema:about <http://dewey.info/class/658.84/e22/> ;
   schema:about <http://id.worldcat.org/fast/918703> ; # Export marketing
   schema:bookFormat bgn:PrintBook ;
   schema:copyrightYear "2011" ;
   schema:creator <http://viaf.org/viaf/102930092> ; # Donald L. Brady
   schema:datePublished "2011" ;
   schema:description "The international marketing phenomenon -- International measures and conversions -- The scope of international marketing -- The importance of international marketing -- International market entry methods -- Researching foreign markets -- Culture and buyer behavior -- Governmental and political risks -- Financial risks and currency concerns -- Organizing for international marketing -- International distribution strategy: marketing channels -- International distribution strategy: the role of logistics in managing the supply chain -- International product strategy -- International price strategy -- International promotion strategy -- Countertrade -- International marketing strategy."@en ;
   schema:exampleOfWork <http://worldcat.org/entity/work/id/348863931> ;
   schema:inLanguage "en" ;
   schema:name "Essentials of international marketing"@en ;
   schema:productID "465868684" ;
   schema:publication <http://www.worldcat.org/title/-/oclc/465868684#PublicationEvent/armonk_n_y_m_e_sharpe_2011> ;
   schema:publisher <http://experiment.worldcat.org/entity/work/data/348863931#Agent/m_e_sharpe> ; # M.E. Sharpe
   schema:reviews <http://www.worldcat.org/title/-/oclc/465868684#Review/471678800> ;
   schema:workExample <http://worldcat.org/isbn/9780765624758> ;
   umbel:isLike <http://bnb.data.bl.uk/id/resource/GBB082124> ;
   wdrs:describedby <http://www.worldcat.org/title/-/oclc/465868684> ;
    .


Related Entities

<http://id.worldcat.org/fast/918703> # Export marketing
    a schema:Intangible ;
   schema:name "Export marketing"@en ;
    .

<http://viaf.org/viaf/102930092> # Donald L. Brady
    a schema:Person ;
   schema:birthDate "1941" ;
   schema:familyName "Brady" ;
   schema:givenName "Donald L." ;
   schema:name "Donald L. Brady" ;
    .

<http://worldcat.org/isbn/9780765624758>
    a schema:ProductModel ;
   schema:isbn "0765624753" ;
   schema:isbn "9780765624758" ;
    .

<http://www.worldcat.org/title/-/oclc/465868684#Review/471678800>
    a schema:Review ;
   schema:itemReviewed <http://www.worldcat.org/oclc/465868684> ; # Essentials of international marketing
   schema:reviewBody ""Essentials of International Marketing has been written for students in undergraduate and MBA courses. Unlike most traditional textbooks for International Marketing courses, Essentials remains true to its title and includes only the most important information that can easily be covered in one semester. The book covers all the key topics for the International Marketing course, but in a concise, no-nonsense manner." "Besides covering all the standard topics, Essentials of International Marketing also offers two unique chapters, on the metric system (chapter 2) and on countertrade (chapter 16). Both topics require fluency by successful international marketers." "The book has been extensively class tested and is well crafted to serve as a learning tool and ready reference for students. Each chapter includes an opening case vignette, learning objectives, plentiful exhibits and tables, chapter summaries, key terms, and discussion questions. The book concludes with a detailed glossary."--BOOK JACKET." ;
    .


Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.