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Essentials of marketing research

Author: Del I Hawkins; Donald S Tull
Publisher: New York : Macmillan Pub. Co. ; Toronto : Maxwell Macmillan Canada ; New York : Maxwell Macmillan International, ©1994.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
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Genre/Form: Lehrbuch
Case studies
Document Type: Book
All Authors / Contributors: Del I Hawkins; Donald S Tull
ISBN: 0023518316 9780023518317
OCLC Number: 28583075
Notes: Portions of this book are taken from: Marketing research / Donald S. Tull, Del I. Hawkins. 6th ed. c1993.
Description: xiii, 558, I-18 pages : illustrations (some color) ; 26 cm
Other Titles: Marketing research
Responsibility: Del I. Hawkins, Donald S. Tull.

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