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Essentials of marketing

Author: M C Cant
Publisher: Claremont [South Africa] : Juta, 2013.
Edition/Format:   Print book : English : 4th edView all editions and formats
Database:WorldCat
Summary:

Traditionally the finance function was regarded as being the most important but organisations are increasingly realising the value of marketing as the only income generation function. Essentials of  Read more...

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Document Type: Book
All Authors / Contributors: M C Cant
ISBN: 9780702197871 0702197874
OCLC Number: 871371045
Description: viii, 225 pages : illustrations ; 25 cm
Contents: The basics of marketing; The marketing environment; The international marketing environment; Marketing research; Consumer behaviour; Market segmentation, targeting and positioning; Integrated marketing; Strategic marketing.
Responsibility: Michael Cant (editor).

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