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Essentials of public relations

Author: Dennis L Wilcox
Publisher: New York : Longman, ©2001.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

This is the condensed, value-priced version of the best-selling Public Relations: Strategies Tactics 6/e by the same author team.

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Additional Physical Format: Online version:
Essentials of public relations.
New York : Longman, ©2001
(OCoLC)760356800
Document Type: Book
All Authors / Contributors: Dennis L Wilcox
ISBN: 0321082311 9780321082312
OCLC Number: 44454640
Description: xxi, 470 pages : illustrations (some color) ; 24 cm
Contents: I. ROLE. 1. What is Public Relations? 2. The Evolution of Public Relations. 3. Ethics and Professionalism. 4. The Individual in Public Relations. 5. Public Relations Departments and Firms. II. PROCESS. 6. Research. 7. Program Planning. 8. Communication. 9. Evaluation. III. STRATEGY. 10. Public Opinion and Persuasion. 11. The Audience and How to Reach It. 12. Public Relations and the Law. IV. APPLICATION. 13. Corporations. 14. Politics and Government. 15. International Public Relations. 16. Nonprofit Organizations. 17. Entertainment, Sports, and Travel. V. TACTICS. 18. The Internet and Other New Technologies. 19. Written Tactics. 20. Spoken Tactics. 21. Visual Tactics.
Responsibility: Dennis L. Wilcox [and others].

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