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Essentials of strategic management

Author: J David Hunger; Thomas L Wheelen
Publisher: Upper Saddle River, N.J. : Pearson Prentice Hall, ©2007.
Edition/Format:   Print book : English : 4th edView all editions and formats
Summary:

For undergraduate and graduate level strategic management courses. Hunger/Wheelen is a concise book that covers the most important concepts and techniques in strategic management.

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Additional Physical Format: Online version:
Hunger, J. David, 1941-
Essentials of strategic management.
Upper Saddle River, N.J. : Pearson Prentice Hall, ©2007
(OCoLC)624485614
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: J David Hunger; Thomas L Wheelen
ISBN: 0131485237 9780131485235 9788120332348 8120332342
OCLC Number: 63472936
Description: xi, 192 pages : illustrations ; 24 cm
Contents: Basic concepts of strategic management --
Corporate governance and social responsibility --
Environmental scanning and industry analysis --
Internal scanning : organizational analysis --
Strategy formulation : situation analysis and business strategy --
Strategy formulation : corporate strategy --
Strategy formulation : functional strategy and strategic choice --
Strategy implemenation: organizing for action --
Strategy implemenation : staffing and leading --
Evaluation and control --
Suggestions for case analysis.
Responsibility: J. David Hunger, Thomas L. Wheelen.
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