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Essentials of the promotional mix

Author: Harry Deane Wolfe; Dik Warren Twedt
Publisher: New York, Appleton-Century-Crofts [1970]
Edition/Format:   Print book : EnglishView all editions and formats
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Additional Physical Format: Online version:
Wolfe, Harry Deane, 1901-
Essentials of the promotional mix.
New York, Appleton-Century-Crofts [1970]
(OCoLC)752879127
Document Type: Book
All Authors / Contributors: Harry Deane Wolfe; Dik Warren Twedt
ISBN: 039095621X 9780390956217
OCLC Number: 120112
Description: xiii, 304 pages illustrations 24 cm
Responsibility: [by] Harry Deane Wolfe [and] Dik Warren Twedt.

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