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Estée Lauder

Author: Adam Harrington; Matt Gould; Cambridge Educational (Firm); NYT Television (Firm)
Publisher: [S.l.] : Cambridge University, ©2004.
Series: Now who's boss?
Edition/Format:   DVD video : EnglishView all editions and formats
Database:WorldCat
Summary:
"This video follows Dan Brestele, group president of the Estée Lauder Companies, as he leave the corner office to take on some of the very un-CEO-like challenges that keep the cosmetics industry running--like handcrafting and packaging lipstick, preparing for duty as a retail makeup artist, and struggling through beauty boot camp, where he must learn all about mascara and foundation. After watching this program  Read more...
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Details

Named Person: Dan Brestele
Material Type: Videorecording
Document Type: Visual material
All Authors / Contributors: Adam Harrington; Matt Gould; Cambridge Educational (Firm); NYT Television (Firm)
OCLC Number: 64180526
Notes: Title from cassette label.
"Discovery Channel University"--Container insert.
Credits: Executive producer, Matt Gould ; producer, Annie Sundberg ; associate producers, Caroline Waterlow.
Performer(s): Narrator, Adam Harrington.
Description: 1 videodisc (45 min.) : sd., col. ; 4 3/4 in.
Details: DVD-ROM format.
Series Title: Now who's boss?
Responsibility: a production of Cambridge Educational ; produced by New York Times Television for TLC.

Abstract:

"This video follows Dan Brestele, group president of the Estée Lauder Companies, as he leave the corner office to take on some of the very un-CEO-like challenges that keep the cosmetics industry running--like handcrafting and packaging lipstick, preparing for duty as a retail makeup artist, and struggling through beauty boot camp, where he must learn all about mascara and foundation. After watching this program your students will understand that behind the glamorous face of Estée Lauder are a lot of skilled employees whose everyday attention to detail is key to keeping the brand popular."--Container insert.

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Linked Data


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