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Ethical chic : the inside story of the companies we think we love

저자: Fran Hawthorne
출판사: Boston : Beacon Press, ©2012.
판/형식:   도서 : 영어모든 판과 형식 보기
데이터베이스:WorldCat
요약:
Author Fran Hawthorne uses her business-investigative skills to analyze six favorites: Apple, Starbucks, Trader Joe's, American Apparel, Timberland, and Tom's of Maine. More than a how-to guide for daily dilemmas and ethical business practices, Ethical Chic is a blinders-off look at the mixed bag of values on sale at companies that project a seemingly progressive image.
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장르/형태: Case studies
문서 형식:
모든 저자 / 참여자: Fran Hawthorne
ISBN: 9780807000946 0807000949 9780807000601 0807000604
OCLC 번호: 755696714
설명: xxvi, 181 p. ; 24 cm.
내용: Introduction: the image --
Tom's of Maine : Woodstock toothpaste --
Timberland : how green is my leather --
Starbucks : coffee as a brand name --
Apple : the coolest of them all --
Trader Joe's : are we having fun yet? --
American Apparel : sex and the T-shirt --
The reality.
책임: Fran Hawthorne.

초록:

Author Fran Hawthorne uses her business-investigative skills to analyze six favorites: Apple, Starbucks, Trader Joe's, American Apparel, Timberland, and Tom's of Maine. More than a how-to guide for daily dilemmas and ethical business practices, Ethical Chic is a blinders-off look at the mixed bag of values on sale at companies that project a seemingly progressive image.

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