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Ethical chic : the inside story of the companies we think we love

Autor: Fran Hawthorne
Editora: Boston : Beacon Press, ©2012.
Edição/Formato   Livro : InglêsVer todas as edições e formatos
Base de Dados:WorldCat
Resumo:
Author Fran Hawthorne uses her business-investigative skills to analyze six favorites: Apple, Starbucks, Trader Joe's, American Apparel, Timberland, and Tom's of Maine. More than a how-to guide for daily dilemmas and ethical business practices, Ethical Chic is a blinders-off look at the mixed bag of values on sale at companies that project a seemingly progressive image.
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Detalhes

Gênero/Forma: Case studies
Tipo de Documento: Livro
Todos os Autores / Contribuintes: Fran Hawthorne
ISBN: 9780807000946 0807000949 9780807000601 0807000604
Número OCLC: 755696714
Descrição: xxvi, 181 p. ; 24 cm.
Conteúdos: Introduction: the image --
Tom's of Maine : Woodstock toothpaste --
Timberland : how green is my leather --
Starbucks : coffee as a brand name --
Apple : the coolest of them all --
Trader Joe's : are we having fun yet? --
American Apparel : sex and the T-shirt --
The reality.
Responsabilidade: Fran Hawthorne.

Resumo:

Author Fran Hawthorne uses her business-investigative skills to analyze six favorites: Apple, Starbucks, Trader Joe's, American Apparel, Timberland, and Tom's of Maine. More than a how-to guide for daily dilemmas and ethical business practices, Ethical Chic is a blinders-off look at the mixed bag of values on sale at companies that project a seemingly progressive image.

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