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Ethical chic : the inside story of the companies we think we love

作者: Fran Hawthorne
出版商: Boston : Beacon Press, ©2012.
版本/格式:   圖書 : 英語所有版本和格式的總覽
資料庫:WorldCat
提要:
Author Fran Hawthorne uses her business-investigative skills to analyze six favorites: Apple, Starbucks, Trader Joe's, American Apparel, Timberland, and Tom's of Maine. More than a how-to guide for daily dilemmas and ethical business practices, Ethical Chic is a blinders-off look at the mixed bag of values on sale at companies that project a seemingly progressive image.
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類型/形式: Case studies
文件類型: 圖書
所有的作者/貢獻者: Fran Hawthorne
ISBN: 9780807000946 0807000949 9780807000601 0807000604
OCLC系統控制編碼: 755696714
描述: xxvi, 181 p. ; 24 cm.
内容: Introduction: the image --
Tom's of Maine : Woodstock toothpaste --
Timberland : how green is my leather --
Starbucks : coffee as a brand name --
Apple : the coolest of them all --
Trader Joe's : are we having fun yet? --
American Apparel : sex and the T-shirt --
The reality.
責任: Fran Hawthorne.

摘要:

Author Fran Hawthorne uses her business-investigative skills to analyze six favorites: Apple, Starbucks, Trader Joe's, American Apparel, Timberland, and Tom's of Maine. More than a how-to guide for daily dilemmas and ethical business practices, Ethical Chic is a blinders-off look at the mixed bag of values on sale at companies that project a seemingly progressive image.

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