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Genre/Form: Case studies
Document Type: Book
All Authors / Contributors: Hawthorne, Fran.
ISBN: 9780807000601 0807000604
OCLC Number: 794359078
Description: pages
Contents: Introduction: the image --
Tom's of Maine : Woodstock toothpaste --
Timberland : how green is my leather --
Starbucks : coffee as a brand name --
Apple : the coolest of them all --
Trader Joe's : are we having fun yet? --
American Apparel : sex and the T-shirt --
The reality.

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Linked Data


Primary Entity

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