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Ethical issues in international marketing

Author: Nejdet Delener
Publisher: New York : International Business Press, ©1995.
Edition/Format:   Print book : EnglishView all editions and formats
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Document Type: Book
All Authors / Contributors: Nejdet Delener
ISBN: 1560247355 9781560247357
OCLC Number: 32274226
Notes: "Ethical issues in international marketing has also been published as Journal of Euromarketing, Volume 4, Number 2, 1995"--Title page verso.
Description: 117 pages : illustrations ; 23 cm
Contents: The growing importance of ethical issues in international marketing and their practical relevance : an introduction / Nejdet Delener --
Ethics and transnational corporations in developing countries : a social contract perspective / Hudson P. Rogers, Alphonso O. Ogbuehi, C.M. Kochunny --
The impact of international gray marketing on consumers and firms / Lynette Knowles Mathur --
Ethical decision making in Turkish sales management / Arturo Z. Vásquez-Párraga --
Consumer ethics in developing countries : an empirical investigation / Jamal A. Al-Khatib, Kathryn Dobie, Scott J. Vitell.
Responsibility: Nejdet Delener, editor.
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