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Ethical marketing

Author: Patrick E Murphy
Publisher: Upper Saddle River, N.J. : Pearson Prentice Hall, ©2005.
Series: Basic ethics in action.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
Publisher description: Ethical Marketing examines a range of issues that marketing managers face. The book begins with a discussion of relevant ethical concepts and theories. Chapters are devoted to ethics in marketing research and target marketing, product issues, channels and pricing questions, advertising and marketing on the Internet, and selling. The volume concludes with a chapter on implementing ethical  Read more...
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Additional Physical Format: Online version:
Ethical marketing.
Upper Saddle River, N.J. : Pearson Prentice Hall, ©2005
(OCoLC)691192527
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Patrick E Murphy
ISBN: 0131848143 9780131848146
OCLC Number: 54805964
Description: xxi, 266 pages ; 23 cm.
Contents: Ethical reasoning and marketing decisions --
Ethics in researching and segmenting markets --
Product management ethics --
Ethical issues in distribution channels and pricing --
Ethics in advertising and on the Internet --
Personal selling ethics --
Implementing and auditing ethical marketing.
Series Title: Basic ethics in action.
Responsibility: Patrick E. Murphy [and others].
More information:

Abstract:

Explores the ethical issues facing marketing practitioners. It presents ethical theory in marketing context. Coverage includes advertising, product safety and targeting markets, as well as  Read more...

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