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Ethics in advertising : making the case for doing the right thing

Author: Wally S Snyder
Publisher: New York : Routledge, 2016.
Edition/Format:   eBook : Document : English : First editionView all editions and formats
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Snyder, Wally S.
Ethics in advertising.
New York : Routledge, 2016
(DLC) 2016021381
(OCoLC)963439121
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Wally S Snyder
ISBN: 9781317281535 1317281535
OCLC Number: 962325753
Description: 1 online resource
Contents: Preface / Jef I. Richards --
Introduction --
The business and personal cases for enhanced ad ethics --
"Do the right thing" for consumers : the law and rising above it --
Advertise to children fairly and appropriately --
"Native advertising" : transparency of advertising content --
Behavioral advertising : protecting consumer privacy --
The ethics of multicultural advertising and diversity --
Ethical dilemmas we face in our business transactions --
Inspiring and achieving enhanced advertising ethics --
Notes --
Index.
Responsibility: by Wally Snyder.

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A timely, seminal work on ethical responsibility for a post-digital world. This valuable guide could only come from a person with Wally Snyder's unique communication industry experience, legal Read more...

 
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